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Style Guide 2025

The Young Farmer's Guide to AGRi Born Ready Clothing

Farm-bred, field-tested apparel that celebrates the rural lifestyle — from early morning feeds to Friday night rugby.

Farm Life | Family | Livestock | Rugby | Future

Whether you're rounding up cattle at dawn, fixing fencing in the rain, or heading to the local rugby club after a long day in the field — AGRi Born Ready is the brand that gets it. Built for young farmers who live and breathe the countryside.

What is AGRi Born Ready?

AGRi Born Ready is a new rural lifestyle brand created by farming families, for farming families. The name says it all — if you grew up on a farm, you were born ready. Ready for early mornings, hard graft, unpredictable weather, and the deep bond between land, livestock, and family.

The brand's signature emblem tells the whole story: two young lads looking out over rolling green fields, a tractor on one side, a quad bike on the other. Below them, cattle, sheep, and a faithful collie — and of course, a rugby ball on the pitch. It's not just clothing. It's an identity.

We didn't just grow up on a farm — we were born ready for it. AGRi Born Ready is for everyone who understands that feeling.

— The ABR Team

Every piece in the AGRi Born Ready range is designed to be worn hard and worn proud. From the heavyweight hoodie you throw on over your overalls to the casual tee that takes you from the mart to the pub — this is farmwear with attitude.

The Signature Hoodie Collection

The centrepiece of the AGRi Born Ready range is the Signature Hoodie — a heavyweight, premium-quality pullover built for the demands of farm life and designed to look sharp wherever you go.

ABR

AGRi Born Ready Signature Hoodie

★★★★★ Our #1 Bestseller

The AGRi Born Ready Signature Hoodie features the iconic ABR logo embroidered across the chest, with the full "We Are Born Ready" circular emblem on the back — showcasing the brand's farming heritage in stunning detail. Two boys overlooking the fields, tractor, quad, livestock, collie, and rugby ball — all stitched into every hoodie.

  • Premium heavyweight 400gsm brushed cotton blend
  • Embroidered front chest logo — AGRi Born Ready in green and white
  • Full back print — "We Are Born Ready" circular heritage emblem
  • Double-lined hood with matching drawcords
  • Kangaroo pocket with reinforced stitching
  • Ribbed cuffs and hem for a snug, lasting fit
  • Available in Black — the classic farm favourite
  • Sizes: S – 3XL
Signature Hoodie — Front
Bestseller

ABR Signature Hoodie — Black

Front embroidered logo, premium heavyweight fleece

£54.99

AGRi Born Ready Signature Hoodie Back New

ABR Signature Hoodie — Full Back Print

"We Are Born Ready" circular heritage emblem

£54.99

Kids Hoodie
Coming Soon

ABR Kids Hoodie — Black

Same quality, same heritage — built for the next generation

£39.99

Launch Offer

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WE ARE BORN READY
From £49

Why Young Farmers Are Choosing AGRi Born Ready

In a world of fast fashion and throwaway trends, young farmers want something different. They want clothing that reflects who they are — not what some city brand thinks they should be. Here's why AGRi Born Ready is quickly becoming the go-to label across farming communities:

1. It's Made for the Life You Live

AGRi Born Ready isn't designed in a boardroom. It's built from real farming experience. The heavyweight fabric handles cold mornings in the lambing shed. The reinforced stitching survives a day of fencing. And the fit? Relaxed enough to layer over a fleece, sharp enough to wear to the Young Farmers' do.

2. It Tells Your Story

Every element of the AGRi Born Ready emblem has meaning. The two lads represent brotherhood and the bond between siblings raised on the land. The tractor and quad are the tools of the trade. The cattle, sheep, and collie are the heartbeat of every farm. And the rugby ball? That's for the weekends — because young farmers play as hard as they work.

3. Farm Life | Family | Livestock | Rugby | Future

These five pillars run through everything AGRi Born Ready does. They're stitched into the tagline beneath every logo because they represent what matters most to rural communities. This isn't just a brand — it's a badge of honour for the farming way of life.

4. Quality You Can Trust

Premium heavyweight fabrics. Embroidered details (not cheap screen prints). Reinforced seams built to last season after season. AGRi Born Ready is an investment in quality — the kind of hoodie that gets softer and better with every wash, not one that falls apart after a month.

Coming Soon

Built Tough.
Born Ready.

It's not just in you. It's who you are.

Something new is coming for the rugby faithful. A hoodie built for those who leave everything on the pitch — and still have the grit to get up at 5am the next morning. Strength. Resilience. Focus. Grit. Natural.

Strength Resilience Focus Grit Natural
Get Notified First
AGRi Born Ready Rugby Edition - Coming Soon

The Full AGRi Born Ready Collection

The brand launched with its signature hoodie, and the range is growing fast. Here's what's available and what's coming next:

Signature Hoodie
Available Now

Signature Hoodie — Black

Heavyweight pullover with embroidered front logo and full back heritage emblem

£54.99

Crewneck Sweatshirt
Coming Soon

ABR Crewneck Sweatshirt

Clean crew-neck silhouette with embroidered chest logo

£44.99

Classic T-Shirt
Coming Soon

ABR Classic Tee

Soft-touch cotton tee, relaxed fit, chest logo

£24.99

Snapback Cap
Coming Soon

ABR Snapback Cap

Structured snapback with embroidered AGRi logo

£19.99

Size Guide

Our hoodies are designed with a relaxed, comfortable fit — perfect for layering over farm gear. If you're between sizes, we recommend going with your usual size for a regular fit, or sizing up for a looser, oversized look.

Size Chest (inches) Length (inches) Sleeve (inches)
S36–382724
M38–402825
L40–422926
XL42–443027
2XL44–463128
3XL46–483229

How to Wear It — Farm to Friday Night

On the Farm

Layer the Signature Hoodie over your work shirt or fleece. The heavyweight fabric cuts the wind during early starts, and the kangaroo pocket keeps your phone dry. Pair it with your trusty waterproof trousers and wellies — the ABR hoodie can take whatever the weather throws at it.

At the Mart

Smart enough to wear on its own with a pair of jeans and boots. The embroidered logo catches the eye without being loud. You'll blend in with the best-dressed young farmers in the ring.

Friday Night Out

After a week of hard graft, throw on a fresh ABR hoodie with clean jeans and your best boots. The clean black-and-green colourway works just as well in the pub as it does in the field. Farming heritage never looked this good.

On the Rugby Pitch

Warm up in your ABR hoodie before the match, and throw it back on for the post-match celebrations. It's become the unofficial uniform for young farming rugby clubs across the country.

Farm Life. Family. Livestock. Rugby. Future. — This is what we stand for. This is AGRi Born Ready.

— Born Ready Since Day One